Global Employer Brand Marketing Manager

About Us
At Sanofi, we chase the miracles of science to improve people’s lives. All our decisions are taken with our most important stakeholder in mind – the patients.
Having a rich history of innovation that dates back over 100 years, Sanofi more than ever stays true to its commitment to transform the practice of medicine by providing potentially life-changing treatments and the protection of life-saving vaccines to millions of people. This history includes the first treatments for many rare diseases and the establishment of standards of care in diabetes and cardiovascular disease. Sanofi’s commitment to public health has helped protect hundreds of millions of people from influenza every year for decades and pushed polio to the brink of eradication, while its scientific vision has led to breakthrough innovations in the treatment of inflammatory diseases.
: 43Bn€ Net Sales FY22
:100 countries
: 91K employees
: 59 manufacturing sites
: 20 R&D sites
About The Job
Our team and your role
We're seeking an experienced and innovative employer branding and recruitment marketing specialist to lead our employee advocacy program and support the delivery of our global EB content strategy and other projects. You’ll collaborate across our EB teams and with corporate communications, social and digital teams, contributing to the development and delivery of Sanofi's global EB strategy. This role reports into the Global Head of Employer Brand and is part of the Talent Acquisition team - responsible for all external and internal hiring (:21K Hires in FY23) into Sanofi.
It is highly preferred that this position be based in the following locations and relocation support may be provided for the selected candidate.
External: UK, Reading, or Barcelona, Spain.
Internal: Paris, France
Key responsibilities
Employee Advocacy program
You will own and manage our global employee advocacy program. This includes:

• End-to-end management: recruitment of advocates, onboarding, training and engagement – driving continuous improvement and advocacy
• Technology: Ownership and management of all tech platforms related to influencer program including from implementation, internal training, and ongoing development, e.g. The Martec, Sprinklr, dedicated teams groups and LinkedIn Advocacy
• Point of contact: Lead contact for above platforms to drive usage and optimization from influencers and wider EB Leaders supporting the program
• Vendor management: Management of partner agencies and key stakeholders
• Upload influencer content (as per EB and Corporate content plan) to be shared on relevant platforms ensuring ongoing engagement
• Take direction from and collaborate closely with the EB Lead, Content and Early Talent to engage specific groups of influencers for global campaigns
• Ownership of data (engagement rates, key influencers etc) and KPIs – regular reports to show progress and identify opportunities to increase engagement
• Owner and creator of all communications to influencers and key stakeholders
  

Project management support on global campaigns/project

• Partner EB Lead, Content and Early Talent on delivery and project management of selected global content campaigns, managing stakeholders, agencies and inhouse creative team as requested and providing reports on key metrics/success of campaigns
• Partner EB Lead, Content and Early Talent on activation of campaigns across owned/paid channels and platforms, including our careers site (liaising with EB Lead, Digital Channels & Data)
• Support EB Lead, GBUs & Functions on selected projects, including our Employer brand development program – project management support on creating toolkit assets/templates etc as directed, and delivering training where required
  

Recruitment marketing strategy activation

• Act as expert for global EB team and regions on talent insights and audiences – working with stakeholders (regional EB leads/recruiters etc) to advise on recruitment marketing strategies and providing support/training where required
• Partner EB Lead, Content and Early Talent on activating recruitment marketing strategy across multiple channels
• Work with brand advertising/media/PR agencies on delivery, activation and measurement of campaigns/assets where applicable
• Ownership of ‘in-house’ media channels such as Glassdoor and LinkedIn talent media – devising, creating, activating, measuring, optimizing and reporting to raise awareness in collaboration with EB Lead, Content and Early Talent
  

General

• Support the Global Head of Employer Brand on organizing weekly team meetings, global EB meetings and others where applicable
• Support the Global Head of Employer Brand on preparing presentations and other communications
• Support the wider Global EB team on presentations and communications as required
  

About You

• You’re an experienced global employer branding and recruitment marketing specialist, with a proven track record delivering employer branding or relevant talent acquisition initiatives across diverse markets
• You have partnered with senior level stakeholders, are a strong influencer, and have a collaborative mindset with the ability to work effectively across functions, business units, and regions
• You have experience of working in a large global matrix structured organization
• You have the ability to analyse recruitment and brand data to drive informed decisions and continuously improve the employer brand experience
• You have strong execution excellence, structured project management skills, and the ability to execute global initiatives
• You’re flexible, willing to travel, and can adapt to a constantly changing business environment
• You have strong analytical skills with the ability to produce, interpret and report talent attraction data. Able to quickly translate intent into on-the-ground action in a paced and coordinated manner
• Self-organised and able to work independently, proactive, forward thinking
  

Qualifications And Experience

• Relevant degree in marketing or advertising
• 4+ years of recruitment marketing/employer brand experience, preferably in a global role at a complex matrix-structured company; and agency experience is a plus
• Proven experience in global employer branding, particularly within the pharmaceutical or healthcare industry
• Expertise in evaluating, understanding and defining relevant target audiences and running campaigns on LinkedIn (via campaign manager) and other channels
• Strong writing, proofing, and critiquing skills - ability to write communications as required, proof and critique partner agency work, including creative concepts, video work/scripts, copy
• Experience working with global agency partners and managing external vendor relationships
• Experience with Social Media management and Advocacy tools would be valued
  

Why should you consider this role?

• You’ll be a part of a newly built “Global Employer Brand CoE” and play an important role as we evolve our strategy. We have ambitious plans and supportive leadership, an exciting time to be part of the Sanofi employer brand team
• You’ll be part of a diverse cross-cultural team that will deliver some of the world’s leading employer branding programs and campaigns
• You’ll get an opportunity to develop or strengthen your talent and brand expertise that could benefit you to a wider role in Brand or Talent (should that be your preferred career path)
• An international work environment focused on continuous learning and performance
• A Play to Win culture transforming the practice of medicine
• Development and career opportunities within the global organization
• Competitive compensation & benefits package
• Flexible working policies, including up to 50% remote work
• Private medical care, life and health insurance, and gender-neutral paid parental leave
  

Pursue Progress. Discover Extraordinary.
#GIC
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.