Apprentice - Digital Campaign Specialist

AbbVie's mission is to discover and produce innovative medicines that provide solutions to the serious health problems of today while relevant to the medical challenges of tomorrow. We seek to transform people's lives in several key therapeutic areas such as immunology, oncology, neuroscience, ophthalmology, virology, in addition to relevant products and services from our Allergan Aesthetics portfolio. We are proud to be a Great Place to Work company.
AbbVie France is recruiting an Apprentice - Digital Campaign Specialist to join our Transformation & platforms team, fully integrated within our Customer/Business Excellence Division.
This position is to be filled from September/October 2024 for a period of 12 month.
As a member of the AbbVie team, and more specifically as a Digital Campaign Specialist, you will be responsible for supporting all the brand teams on efficient management of digital solutions:

• Campaign studio: Create, monitor, optimize and monitor digital campaigns
• Content Studio (eWizard /Content Authoring): create content & promote best practices
• Analytics Studio: monitor & improve journeys performance.
  

The main activities will be:
Campaign studio: Create, monitor, optimize and monitor digital campaigns

• Support & guide Brand Team in customer journey design
• Ensure implementation of customer journey in SFMC Journey Builder
• Ensure maintenance of customer journeys in SFMC Journey Builder
• Ensure monitoring of customer journeys & improvement
• Ensure IFT / BT channels orchestrations (SFMC, Abbvie Pro/care, suggestions, webinar…)
• Manage Abbvie PRO / CARE platform (CMS)
• Support on event Management (ON24)
• Plays the role of a consultant to internal stakeholders and works closely with marketing & sales, medical, IT and other functions
• Continuously assess efficiency and effectiveness of digital solutions
• Ensure best practices creation & sharing for customer journey
  

Content Studio (eWizard /Content Authoring): create content & promote best practices

• Create & deliver content as email and SFMC pages to support journeys
• Ensure best practices creation & sharing for content creation
• Manage & promote content authoring tool solutions
  

Analytics Studio: monitor & improve journeys performance

• Measure performance of digital marketing campaigns and assess against goals (ROI and KPIs)
• Responsible for the concept/design, execution, and the performance tracking & measurement of omnichannel customer campaigns and customer journeys
  

Are you right for this role ?
Our Transformation & platforms team is looking for a student preparing a Master in Innovation, Project Management, or Digital Health within a Business or Engineering School (“Grandes Ecoles”).
In addition to this education, you:

• Ideally have a past student experience in the pharmaceutical industry
• Have advanced Marketing knowledge
• Are rigorous, organized, proactive, and able to juggle multiple projects
• Are curious, open-minded, adaptable and enjoy working in a team environment
• Communicate well with a diverse set of stakeholders, including senior managers
• Have an analytical mindset and are able to be succinct when needed
• Master the following tools:
• Microsoft office pack
• SFMC
• Email Studio (content creation / segmentation), reporting suite and with Journey Builder
• CMS systems (Adobe)
• Google Analytics 360
• Are comfortable writing and speaking in English
  

What other information is important for you?
Working at AbbVie France also means benefiting from a work environment designed for its employees. Our offices are located in the Rungis business park, 5 minutes from the city of Rungis, and served from Paris by the RER C, tram 7, and the 216 bus. A gym, as well as canteens, restaurants, and food trucks are also located in the business park.
Being an apprentice at AbbVie France means having the opportunity to be accompanied by a dynamic team that will help you develop your skills. It also means having your public transportation costs fully reimbursed, lunch vouchers and paid vacation.
Equality, diversity and inclusion are essential pillars for us. We are proud to have built an environment that allows each of our employees around the world to reach their full potential.
You can find us at www.abbvie.com / @ABBVIE sur Twitter, Facebook, Instagram et LinkedIn.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.