Digital Campaign & Analytics Specialist

Hiring By - Biostaffic



Job Highlights

Not Disclosed

Posted 4 months ago
Job details
Who are we?
We are a global, research-based biopharmaceutical company that combines the focus and passion of leading-edge biotech with the expertise and capability of an established pharmaceutical leader. Redefining what is possible is our business and our passion. Our goal is to help patients live healthier lives and we are proud to be a Great Place to Work.
We are now recruiting a Digital Campaign & Analytics Specialist
Who are you?
You have University degree in business, computer science or equivalent with experience in project management and analytics, + an extensive experience in Pharma ComOps with a focus on digital channels, multi-channel campaigning and customer service
Minimum 2 years’ experience with a marketing automation tool, especially Salesforce Marketing Cloud (SFMC) is an important advantage
You have the ability to work in a complex environment, across many functions and levels, and collaboratively with different types of customers
ü SFMC certification as an email specialist (m/f/d) as well as extensive functional knowledge of Salesforce Marketing Cloud / Exact Target
ü Good knowledge in all aspects of Email Studio (content creation / segmentation), reporting suite and with Journey Builder
ü Experience on Content Authoring tool
ü Preferably experienced on CMS systems (Wordpress VIP), & on Google Analytics 360,
ü CRM experience (database marketing / loyalty / CRM / acquisition and retention marketing) as well as SQL experience
ü Experience On HTML & JavaScript Is Required,
ü Proactive behavior and passion for CX and UX design knowledge as well as new trends and technologies
ü Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders,
ü Collaborative, committed, result-oriented and business minded personality,
ü Strong interpersonal and communication skills,
ü High proficiency in MS Office (i.e. Excel, Word and PowerPoint) programs.
What can we accomplish together?
By integrating AbbVie as a Digital Campaign & Analytics Specialist, you will be responsible for supporting all the brand teams on efficient management of digital solutions.
Your main Missions :
  • Campaign studio: Create, monitor, optimize and monitor digital campaigns
  • Content Studio (eWizard /Content Authoring): create content & promote best practices
  • Analytics Studio : monitor & improve journeys performance
  • Support implementation of related systems roadmap (SFMC, Abbvie Pro, Abbvie Care, E-wizzard…)
Within this context, your principal responsibilities will be to:
Campaign studio: Create, monitor, optimize and monitor digital campaigns
  • Support & guide Brand Team in customer journey design
  • Ensure implementation of customer journey in SFMC Journey Builder
  • Ensure maintenance of customer journeys in SFMC Journey Builder
  • Ensure monitoring of customer journeys & improvement
  • Ensure IFT / BT channels orchestrations (SFMC, Abbvie Pro/care, suggestions, webinar…)
  • Manage Abbvie PRO / CARE platform (CMS)
  • Support on event Management (ON24)
  • Plays the role of a consultant to internal stakeholders and works closely with marketing & sales, medical, IT and other functions
  • Continuously assess efficiency and effectiveness of digital solutions
  • Ensure best practices creation & sharing for customer journey
Content Studio (eWizard /Content Authoring): create content & promote best practices
  • Create & deliver content as email and SFMC pages to support journeys
  • Ensure best practices creation & sharing for content creation
  • Manage & promote content authoring tool solutions
Analytics Studio: monitor & improve journeys performance
  • Measure performance of digital marketing campaigns and assess against goals (ROI and KPIs)
  • Responsible for the concept/design, execution, and the performance tracking & measurement of omnichannel customer campaigns and customer journeys,
  • Perform data segmentation and data analysis tasks
  • Influence and integrate the needs of the affiliate with the Global /Europe roadmap
  • Develop community of practice to share best practices and knowledge beyond the affiliate
  • Monitor & share innovations / new market concepts and best practices (internal and external) in relation to SFMC, Content and Digital
Internal and external ecosystem coordination
  • Ensure collaboration CEX, BTS, and other functions at global & local levels
  • Coordinate multiple teams both directly or/and in a matrix environment.
  • Engage proactively the internal & external partner
  • Ensure compliance with internal procedures, Ethics & Compliance & transparency, regulations, and tools provided by AbbVie.
SFMC roadmap
  • Design and implement SFMC roadmap
  • Influence global SFMC roadmap and local expectation needs
What is the other important information for you to know ? 
Working at AbbVie also means benefiting from a work environment designed for its employees. Our offices are in the Rungis business park located 5 minutes from the city of Rungis, and served from Paris by RER C, tram 7, and bus 216. A gym, as well as canteens, restaurants, and food trucks are also located within the business park.
For work/personal life balance, AbbVie offers the possibility of teleworking up to 2 days per week, in agreeance with your manager, and depending on the terms defined in the dedicated collective agreement. AbbVie also offers other benefits, such as a Concierge Service and an Employee Stock Purchase Plan.
For us, equality, diversity, and inclusion are essential pillars. We are proud to have built an environment that allows each of our employees around the world to realize their full potential.

You can find us at / @ABBVIE sur Twitter, Facebook, Instagram, YouTube LinkedIn. 
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No


  • France

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 14, 2024
Company Overview

Current Openings: 0

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

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