[Alexion Japan] Associate Director, Digital Marketing Genetic & Metabolic Disorders

Hiring By - Biostaffic



Job Highlights

Not Disclosed

Posted 4 months ago
Job details
This is what you will do:
Associate Director, Digital Marketing will facilitate the development and execution of omnichannel engagement strategy across brands for Genetic & Metabolic Disorders (GMT) Business Unit. With expertise in digital marketing discipline, s/he will collaborate with Brand Marketing Leads to ensure disease and branded programs are optimized across channels with customer perspectives in mind. This is a strategic role that requires digital marketing expertise as well as its pragmatic application in the rare disease commercial environment.
You will be responsible for:
  • Customer-Centric Mindset – Foster internal mindset to think from customers’ points of view when planning and executing external engagements.
  • Omnichannel Strategy – Facilitate the development of omnichannel strategy across brands within the GMT portfolio. Contribute to the planning and execution of tactics in close partnership with brand marketing teams.
  • Channel Activation – Develop and manage the framework for utilization of each channel in line with strategic objectives. Drive cross-brand coordination and realization of potential synergies.
  • Content Planning – Facilitate optimization of contents for omnichannel delivery, working in close partnerships with Brand Marketing teams. Provide input and support on content development.
  • Knowledge Management – Work across brands to capture and share tactics, learnings, and best practices relating to omnichannel marketing.
  • Embody Alexion/AstraZeneca values through daily behaviors and interactions.
You will need to have:
  • Bachelor’s degree in marketing or other relevant areas
  • ≥10 years of marketing experience with emphasis on digital and omnichannel strategy
  • Deep, subject-matter expertise in digital marketing including data analytics, content creation, digital promotion/campaigns, web/search engine optimization, social media, etc.
  • Demonstrated expertise executing digital marketing strategy in a highly regulated environment (e.g. biopharma, medical device, medical technologies)
  • Experience translating complex information into compelling but easily digestible information that engages diverse audiences
  • Understanding of relevant regulations governing digital marketing in the pharmaceutical and life sciences arena
  • Advanced learning agility and comfort with clinical and scientific data
  • Strong action orientation and effective problem-solving skills
  • Strong engagement, communication, and relational skills
  • Ability to network and collaborate effectively with diverse stakeholders
  • Passion for making a positive contribution to the rare disease community
We would prefer for you to have:
  • Advanced degree (MBA, MS, etc.)
  • Brand marketing experience in biopharma
  • People management experience
  • Fluency or proficiency in English

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No


  • Japan

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 16, 2024
Company Overview
Alexion Pharmaceuticals, Inc.
Alexion Pharmaceuticals, Inc.

Current Openings: 0

Our mission is to transform the lives of people living with rare diseases and devastating conditions through the development and delivery of innovative medicines, as well as through supportive technologies and healthcare services. By continuing to deepen our understanding of rare disease, which began with our pioneering work in complement biology, we are able to innovate and evolve into new areas where there is great unmet need and opportunity to help patients and families fully live their best lives. Our culture is rooted in integrity, inclusiveness, and our dedication to joining and supporting the communities in which we live and work. We invest in and value people who believe in the importance of our purpose and understand what it takes to deliver on it. Alexion has over 3,000 talented colleagues dedicated to serving people living with rare diseases in more than 50 countries around the world. Our global headquarters are based in Boston, Massachusetts and our EMEA headquarters are in Zürich, Switzerland. We also have a Research Center of Excellence in New Haven, Connecticut, global supply chain and operations headquarters in Ireland, as well as local and regional operations in countries around the world. At Alexion, our passion drives us to continuously innovate and create meaningful value in all we do. In doing so, we change lives for the better – ours, people living with rare diseases, and the communities we serve. Every day. Community Guidelines: https://bit.ly/39x9gqy
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