(Associate)Marketing Director

Site Name: China - Shanghai - Pudong - New Bund International Square
Posted Date: Mar 4 2024
Role Purpose 职位目标
Responsible and accountable for management and growth of HCP channel (CDC/POV & Gynecologists ) and key accounts of Cervarix in support of the overall brand strategy.
Key Accountabilities/Responsibilities主要工作职责

• Responsible for market situation scan, competition information collection & consolidation, and sales performance tracking, providing various analysis report/output and giving input for related market research as required to support business review and marketing strategy/tactical development;
• Responsible for leading team for marketing program/events planning and tactical execution independently, providing effective budget management and tracking control;
• Responsible for developing channel marketing strategy to maximize GSK vaccine value & solution to strategically important accounts
• Responsible for short/long term sales forecast with rational methodology, including monthly forecast, long rolling forecast etc.
• Responsible for various promotional and training materials development for both internal and external brand activities;
• Support brand lead for HQ communication & interaction. Leverage experience and best practice from other countries for team’s learning and development.
• Develop a transparent and result-driven culture within team. Take advantage of internal & external opportunities for talent development.
• Working closely with internal cross-function teams or external stakeholders on project management upon request in driving business and solving product-related specific issues;
• Oversight team execution to ensure sufficient management monitoring & assess compliance/legal risks periodically
  

Why you?
Basic Qualifications:

• University degree
• Minimum 10 year’s solid working experiences in pharmaceutical industry, of which at least 3 years in brand management. Prior product launch experience is a must.
• Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.
• Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard soft ware applications, especially Power Point and Excel.
• Proactive in problem solving and a team player.
• Passionate for excellent work, self-motivated and customer orientated
• Have interest in social media and IP development.
• This is a job description to aide in the job posting, but does not include all job evaluation details.
  

Why Us?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
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