Head Of OC HCP Marketing

Hiring By - Biostaffic

 BioPharma

China

Job Highlights

Not Disclosed

Posted 4 months ago
Job details
工作摘要/目的 Job Summary / Purpose
Develop brand marketing strategies for the HCP segment, create local marketing campaigns and initiatives in line with the business plan for the hospital channel. Effectively manage the product portfolio of all OC products and ensure brand prioritization in line with the long-term portfolio strategy incl. successful launches of new innovations. The Head of OC Marketing HCP is responsible for brand strategy, marketing positioning, brand communication, competitor analysis, on- and off-line campaign development, forecasting, budgeting, launch tracking etc.
主要职责/责任 Essential Duties / Responsibilities
Lead the product managers and develop the team’s and individuals’ competences and skills to be a high-performing and engaged team of business professionals
Be responsible for the marketing strategies of OC brand, contribute to the annual business plan and develop and monitor the budget.
Support preparation and execution of new important launches to ensure commercial impact.
Develop and lead best in class HCP marketing campaigns and growth initiatives on our existing portfolio.
Guide the product managers and medical marketing managers to plan & implement the product promotion content campaign.
Analyse the marketing data of competitors’ and adjust the action plan if needed.
Track campaign and launch effectiveness and secure continuous improvement of activities.
Act as a strong partner for cooperation, between our departments in China, our head quarters in Denmark as well as with the third parties.
任职资格 Job Qualifications
Bachelor’s degree or above, major in pharmaceutical or related
More than X years in healthcare Marketing
Leadership experience in Marketing in pharmaceutical or medical device industry
Own working experience in the new product launch is preferred
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
Visit us on Coloplast.com .
Watch the film. Follow us on LinkedIn . Like us on Facebook .
56191

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No

Location:

  • China

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 13, 2024
Company Overview
Coloplast
Coloplast

Current Openings: 0

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this intimate healthcare. Closeness to all customers makes this possible. We listen to better understand needs and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions and releases the full potential of our own people to achieve them. Our business includes Ostomy Care, Continence Care, Wound & Skin Care, Interventional Urology and Voice & Respiratory Care. We operate globally, employing more than 14,500 people.
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