Product Manager

Summary
工作摘要 / 目的 Job Summary / Purpose
Develop and implement a marketing strategy, tactics/ activities, which is aligned with and sets direction for the sales strategy, for OC BU in order to meet established sales and market share targets.
Responsibilities
主要职责 / 责任 Essential Duties / Responsibilities
Support marketing manager to develop a complete and effective product strategy and tactics/activates for business in China market.
To develop positing of the product and brand platforms, including Chinese product name.
To build up and maintain the relationship with KOLs and key users of central cities and Key cities.
Monitor and analyse Sales development trends, suggest and implement initiatives to improve the trends.
Optimize product portfolio according to Corporate and local marketing strategies.
Plan and execute conference participation and Key User seminars as well as case studies and case competitions according to yearly plan.
Monitor, analyse, and evaluate market trends, consumer behaviour, and competitor activity to identify market opportunities for the product/service and to document market shares, sales by key players as well as key products and key messages
Design and update promotion tools such as promotional items and brochures for marketing and campaigns or overseeing such activity.
Provide marketing training material to training department for employee training and execute employee training according to agreement with training departments.
Communicate with HQ concerning marketing issues
Product technical support in terms of customer complaint handling and customer communication, including working with RA to ensure all product registrations are in place.
Qualifications
任职资格 Job Qualifications
Medical university background, major in pharmaceutical related and the Master degree is a plus
More than 2-3 years’ working experience of PM position in MNC pharmaceutical or medical device companies
In charge of the big sales volume product independent for more than 1 year.
Familiar with urology and colostomy in related fields is plus.
Good English skill ( including writing, reading and oral)
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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