Digital Medical Manager

About Us

KNIGHTLABS is a data-powered, global communications company transforming health and wellness brands through compelling scientific storytelling and engaging audience activations. Our clients include global pharmaceutical, early-stage biotechnology, and consumer health and wellness companies. But that’s enough about us, let’s talk about you.

About You

Are you passionate about driving innovation? Do you excel in collaborative team environments? Do you consider yourself a proactive go-getter? If you answered yes to any of these questions, we invite you to join us as a lab partner.

This role will have key expertise in digital medical engagement transformation with particular attention on strategic adoption of technologies and approaches that seamlessly integrate into the key scientific informational exchange touchpoints between pharma and healthcare providers. They will collaborate very closely with many pharmaceutical company medical functions to align on a common vision, roadmap, and plan for implementation. They will provide exceptional planning and execution leadership for therapeutic area-based, end-to-end digital medical engagement programs and cross-portfolio digital capability building. They will collaborate across functions to drive timely and personalized data dissemination, medical education and services through strategic digital channels with the aim to help Healthcare Practitioners (HCP), Patients and Payers make the best possible health care decisions. They are expected to maintain an in-depth understanding of the overarching therapeutic area (TA) medical strategies and Customer engagement capabilities in order to drive meaningful, seamless and consistent Customer experiences.

Responsibilities

▪      Develop an end-to-end Customer (HCP) digital medical strategy through omnichannel planning framework.

▪      Coordinate with the TA teams to identify prioritized behavioral segments, define Customer segment outcomes, barriers and map how the TA digital medical strategy and communications tactics can help overcome the barriers through medical/scientific education and clinical data.

▪      Collaborate with research and social media teams to integrate new digital data and insights for TAs to achieve a deeper Customer understanding for decision-making.

▪      Continually improve and operationalize the end-to-end omnichannel planning framework including revising steps/templates, contributing examples, and embedding best practices into everyday ways of working for digital medical planning and execution.

▪      Brief the medical information and TA teams so that they are empowered to develop compelling, compliant scientific stories for omnichannel distribution, produce tailored storylines for prioritized segments to address the barriers identified in the Customer strategy and complete proactive medical planning.

▪      Build relationships and partnerships with the Legal, Regulatory & Compliance to ensure development of compliant and effective capabilities and medical execution plans.

▪      Bridge and collaborate with functions such as Medical Strategy, Medical Information, Field Medical, Research and Social Media for end-to-end pull-through of digital strategic medical communications plans.

▪      Co-create, with the TA teams, the development of orchestrated touchpoint maps that strategically integrate digital and analog engagement tactics to effectively deliver and measure the outcomes of the scientific stories in a seamless, meaningful and consistent Customer experience.

▪      Accountable for a team driving the development and execution of digital communications channels that enable the medical touchpoint maps including implementing the integrated customer engagement plan, integrated content plan and integrated medical measurement plan.

▪      Accountable for the digital experience execution and integration with other medical channels, coordinating across teams and partners.

▪      Lead the drive to define TA digital medical metrics, and to record and report benchmarks to promote internal understanding, cohesion, adoption, and scalability of digital approaches.

▪      Integrate digital insights into the medical squad insights process by using and evolving best-in-class insight capabilities for insight extraction and analysis.

▪      Assist in scaling digital medical engagement capabilities by communicating learnings and standardizing processes and delivery across TAs wherever possible for continuous customer experience improvement.

▪      Track pharmaceutical and outside industry trends in digital medical engagement, customer experience; identify innovations that could potentially benefit Customers and teams; introduce innovations and opportunities to the organization in a meaningful and measurable way.

▪      Lead “incubator” engagement “pilot” projects that are aligned with digital medical capability priorities and lead teams to design, develop, pilot and scale future-state, cross-portfolio experience capabilities.

▪      Foster a digital and integrated customer experience mindset across organization.

▪      Serve as a digital medical expert for teams and guide the organization towards delivery of personalized omnichannel experiences that address Customer needs and information/education gaps.

▪      Act as a guardian for high standards of compliance, ethics and safety; putting Patients at the center of all actions.

▪      Ensure all digital medical and product information and engagement communications are provided with the highest ethical standards in compliance with company policies/SOPs.

Qualifications

▪      Minimum 10 years of relevant healthcare communications, digital marketing, and healthcare experience.

▪      Advanced Degree Required (Masters’ or higher in technology-related field, MBA, Pharm D, PhD or MD).

▪      Experience in the Pharmaceutical / Biotech industry strongly preferred.

▪      Experience leading large cross-functional teams to achieve strategic objectives.

▪      Experience in digital strategies and market trends.

▪      Experience leading in multiple therapeutic areas; Oncology, Neurology, Ophthalmology preferred.

▪      Knowledge of the US healthcare ecosystem including healthcare stakeholders, digital trends, drug development, evidence generation/study design, policy and the regulatory environment.

Expertise

▪      Demonstrates Advanced Capability for Digital Medical Communications.

▪      Ability to understand, integrate and synthesize insights across customers, industry peers, therapeutic or business areas and markets to inform customer-centric digital medical engagement planning.

▪      Ability to think with an enterprise mindset.

▪      Ability to influence and inspire individuals and teams; leading without authority.

▪      Ability to navigate complex and challenging situations and flex and thrive in an ambiguous environment.

▪      Ability to coalesce, motivate, evaluate, guide, and drive digital team executional performance against the digital medical communications plans.

▪      Ability to design and develop digital medical capabilities.

▪      Strong Customer orientation and focus.

▪      Adaptive thinking and a strong, critical mindset.

▪      Strong business acumen and presentation skills.

▪      Forward-thinking and adaptable to dynamic situations.

▪      Excellent interpersonal, leadership, and communication skills.

Notes

▪   This is a remote position with the potential for some business travel.