Marketing Manager Nephrology

Hiring By - Biostaffic

 BioPharma

France

Job Highlights

Not Disclosed

Posted 4 months ago
Job details
Overview
WE PUSH THE BOUNDARIES OF MEDICINE.
LEAPING FORWARD TO MAKE PEOPLE SMILE
At Kyowa Kirin International (KKI), our purpose is to make people smile. This means more than drug discovery and development; it is about embedding care into everything we do to make a difference every day for those that need it most. We’re an inclusive pharmaceutical company that takes time to understand what really matters to our patients, their families, and their healthcare professionals, helping our people to take bold actions that deliver life-changing solutions sooner. Our culture is rooted in our values: Teamwork, Commitment to Life, Innovation, and Integrity. They help us to push boundaries to deliver extraordinary impact and make KKI a brilliant place to work.
Responsibilities
This role will be reporting to the Cluster Business Franchise Lead, Nephrology. This role will be based at the Neuilly-Sur-Seine office on a hybrid basis in Paris, France.
Ensuring strong sales performance by representing the country's voice in regional marketing activities, localising brand strategy, plans and tactical materials, adhering to the tactical plan and promoting the proper use of our products. Place greater emphasis on digital engagement, with the objective of maximising sales and profit potential for each product.
  • Reports to the Nephrology Cluster Business Franchise Lead.
  • Lead the brand plan process to ensure an effective regional branding strategy to ensure that it meets the needs of the local market.
  • Produce and monitor the implementation of strategic branding and marketing plans in line with regional strategies, ensuring that objectives are met within approved timeframes and budgets.
  • In collaboration with colleagues in Sales Excellence, develop aligned cross-functional launch plans for new products, new indications, line extensions and formulations.
  • Collaborate with local medical affairs and GDRs to obtain field information, integrate it into the localisation strategy and provide market information to regional authorities.
  • Develop and coordinate the execution of local tactical plans, including budgeting and liaison with agencies where appropriate.
  • Give input for the sales forecasts for each individual franchise product.
  • Continuously collect information on the performance of each product, competitors, and customer attitudes, proposing appropriate actions as the market environment for a product changes.
  • In collaboration with the Sales, Medical Affairs, Pharmaceutical Affairs, Procurement, Compliance and Legal departments, identify, launch, and monitor projects concerning products and disease areas.
  • Translate and adapt centrally developed key messages and promotional material for digital and face-to-face channels, and continuously evaluate the effectiveness of the material and its compliance with local regulations in collaboration with local regulatory affairs.
  • Manage the materials made available to the KAMs (positive list, allocations, stock management at the service provider, management of obsolete documents and destruction).
  • Lead the selection, management, and training of agencies, providing specific business information on therapeutic areas/products, as required, for training courses and agency briefs.
  • Assist in the planning, attendance, and support of local and international symposia.
  • Engage with key clients through regular contacts in the field, with particular emphasis on relationships with key opinion leaders.
  • Be fully conversant with all available commercial databases and market research tools.
  • Guarantee total responsibility for the correct and efficient management of all budgets associated with your product(s).
  • Manage the co-promotion or co-marketing of products, where appropriate.
Qualifications
  • Degree in life sciences, digital or marketing recommended.
  • Experience in marketing and brand management in a pharmaceutical context required, preferably for rare diseases.
  • Professional experience in a digital/omni-channel marketing environment recommended.
  • Required knowledge of local market dynamics, customer/patient requirements and needs.
  • Knowledge of relevant therapeutic areas.
  • Strong and proven project management skills and experience in a matrix environment.
  • Excellent local language skills and perfect command of English.
  • Knowledge of Customer Relationship Management systems.

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No

Location:

  • France

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 18, 2024
Company Overview
Kyowa Kirin International Plc.
Kyowa Kirin International Plc.

Current Openings: 0

At Kyowa Kirin International (KKI), commitment to life is at our core. We strive to answer the unmet medical needs of patients, their families, and the medical professionals who care for them. With more than 700 people focused on this purpose, we are a rapidly growing specialty biopharmaceutical company, engaged in the development and commercialisation of innovative medicines in the therapy areas of oncology, nephrology and central nervous system (CNS) across Europe and the Middle East. KKI, headquartered in Marlow, England, and Galashiels, Scotland, is owned by Kyowa Kirin Co., Ltd (KKC), of Japan. Founded in 1949, KKC has a successful track record in Japan and has expanded globally. Our history of innovation is built on a strong legacy of scientific discovery and fostering collaborations that accelerate the delivery of innovative medicines to patients. Grounded in our expertise in antibody engineering, we continue to investigate new molecules with the potential to contribute to the future of healthcare and make a difference in the lives of patients. At KKI, it is our people who have helped make a real difference to our success. Working together, our employees excel in achieving results quickly and effectively, bringing diverse and unique viewpoints to the company to achieve our vision. Our passion and energy around our core values of commitment to life, innovation, integrity and teamwork help ensure that every day, each of us is focused on not just making medicines, but also making people smile. With our strong legacy and exciting future, KKI is looking for great people to join our team and support our commitment to life.
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