Digital Liaison

Key Responsibilities
Digital Liaison will monitor to ensure quality of customer experience, right targeting, and right approach in order to attract more potential customers and build good relationship with them.With close working with Digital Marketing and Sales Force Effectiveness, Digital Liaison has responsibility for establishment of effective omni-channel platform.
Omni-channel analysis & Effectiveness
Leverages data analytics and customer insights to improve sales performance, monitor KPIs and continuously improve the omni-channel experience.
Works closely with Digital Marketing and SFE experts to ensure business unit alignment with CX startegy in ViiV Japan and drive best practice sharing across the organization
Understands customer experience management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints.
Finding potential Customers & Developing good Relationship
Reviewing sales data to identify opportunities for improvement in sales performance
Developing relationships with HCPs through omni-channel approach
Ensures that digital and physical interactions are consistent, using technology and digital solutions; establishes a closed loop feedback strategy to create a meaningful engagement
Making calls to potential customers (HCPs) to ensure quality service from ViiV CX platforms and lead to future relationship
Communicating with sales reps including external business partners upon requests from HCPs
Channel Excellence
Observes and identifies external trends and proactively shares these with the organization to further enhance ViiV’s omnichannel ambition.
Provides ideas and insights to Digital Marketing for enhancing CX: identifying opportunities to establish new channels (voice, chatbots, social etc.) based on customer preferences
Collaborates with Digital Marketing to develop high-level CX roadmap
In addition, this role work as a BI&A expert when the resource of department is short. Therefore, this position is required excellent level of data analytics skills as well as commitment for sales growth.
【求められる経験・スキル / Required Experience And Skills】
必要な条件Basic Qualification
スキル Skill
Logical and analytical thinking for striving better solution.
Excellent data analytic skills and knowledge
Outstanding communication skills with related departments such as Marketing and Sales
Design Thinking: Ability to understand & analyze HCPs’ behavior/needs/preferences
経験 Experience
Working experience as Medical Representative (MR) or MSL
Data analysis software and BI tools: Excel, Power-BI
Familiar with handling key secondary data such as IQVIA
Experience analyzing CRM data and sales activity data
Understanding CX with digital marketing / omni-channel approaches
Working in cross-functional teams or projects
学位/資格/語学力 Education/certification/Language
Bachelor’s degree
Japanese：Native level or equivalently proficient
English : Business level（TOEIC score >730）
望ましい条件 Preferred Qualification
スキル Skill
More Advanced Data Analysis Skills
Knowledge skill for Web analytics tools: Salesforce, Veeva
Analytic skill for CRM tools: Salesforce, Veeva
経験 Experience
Ideally 5 years pharmaceutical industry experience
Experience leading cross-functional sales or marketing team(s) or projects
Experience of working in a primary and specialty care environment preferred
Experience in Customer Journey Mapping and omni-channel marketing
【学歴】
大学卒業以上
【職種 / type of occupation】
マーケティング、調査、マーケティングコミュニケーション、広報(PR)
【給与 / salary】
年収 1,000 〜 1,200万円
【賞与】
【雇用形態 / employment status】
正社員
【就業時間 / working hours】
09:00～18:00
【休日休暇 / holiday】
土曜日 日曜日 祝日
【保険 / social insurance】
健康保険 厚生年金保険 雇用保険
受動喫煙防止措置
敷地内禁煙
【特長 / features】
外資系企業, 女性活躍中, 土日祝休み, 完全週休2日制, 年間休日120日以上
【業種 / industry】
医療機器・医療品関連
Job ID: VAC-254985/