Digital Manager

Digital Manager

Full time / 12 month fixed-term contract

Based near Towcester

Hybrid 3 days office based & 2 days working from home

Vetoquinol UK, the 7^th largest animal healthcare company in the world, have an exciting opportunity for a full time Digital Manager to join our team at our offices near Towcester, Northants.

The Digital Manager will support Vetoquinol business objectives through the development and endorsement of e-business activities supporting effective marketing planning and direction for associated campaigns and services. They will ensure Vetoquinol e-marketing strategy (B2B and B2C) is implemented via digital initiatives in conjunction with brand direction and guidelines and support Vetoquinol communication services via implementation of digital tools and platforms both internally and externally. The role will work closely with internal Product Managers and the wider marketing teams whilst also building and maintaining relationships externally with digital agencies, press, key customers and industry opinion leaders.

The main duties of the role will be to:

·      Manage all aspects of our company's digital presence (B2B and B2C), through a range of different digital media including but not limited to website, social media channels, email marketing, and online advertising campaigns

·      Crafting engaging and informative digital experiences that address specific challenges faced by pet owners, veterinarians, and farmers, while also highlighting the unique benefits and features of pharmaceutical products and services.

·      Monitor Customer journey across digital platforms, optimising the user experience. Support continued footfall and consumer pull strategies through direct to end user activities

·      Collaborate with the marketing team and working with relevant agency(ies) to develop and execute digital marketing campaigns, ensuring alignment with the brand goals and objectives.

·      Support retail vet channel, farm marketing functions with digital experience and knowledge as required; liaising with each department to support their unique needs, goals, and target audiences.

·      Establish, monitor and analyse key performance metrics to evaluate the effectiveness of digital marketing strategy/campaigns and make data-driven decisions to optimise strategies for maximum impact.

The successful candidate will have strong digital marketing experience (ideally Wordpress) and be used to managing external agencies, with excellent computer literacy and technical product knowledge. You will come with an analytical mind-set and critical thinking along with a commercial awareness and be able to manage multiple projects and tasks. 

In return, we offer competitive salary, with a wide range of benefits such as health insurance, product allowance, enhanced annual & paid leave, private pension, and more. 

To apply for this exciting opportunity, please send your CV with a covering letter detailing your salary expectations and availability for interview to UK_humanresources@vetoquinol.com