Director Life Cycle Marketing – Respiratory Biologics

Hiring By - Biostaffic


Wilmington, Delaware - United States

Job Highlights

Not Disclosed

Mid-Senior level

Posted 4 months ago
Job details
Are you a marketing expert with a passion for making a difference? AstraZeneca is seeking a Director of Life Cycle Marketing for our Respiratory Biologics division. This role is pivotal in channeling our scientific capabilities to make a positive impact on changing patients’ lives. As the Director, you'll play a crucial role in translating the science and driving innovation to make a positive impact on patients’ lives.
The Life Cycle Management (LCM) Director, Marketing contributes to the development and execution of the pipeline plan for the Respiratory Biologics franchise and leads Brand Strategic Planning for the Respiratory Biologics Team. This role reports directly to the Executive Marketing Director as a member of the Brand Leadership Team. This role contributes to the development of commercial plans to maximize the value of the product as we evaluate opportunities to expand to additional indications beyond asthma. In this capacity, this person will champion the Respiratory Biologics franchise and help build a pipeline that will maximize the product’s long-term value and potential for patients.
As the LCM Director, Marketing – this person will represent the US and be accountable for the development and implementation of the LCM strategy. Responsibilities include (but not limited to):
  • Lead the development of and provide regular launch-readiness updates for US activities of pre-launch indications including (but not limited to): brand positioning, disease awareness, forecasting, market assessment, customer segmentation, patient journey, qualitative and quantitative research with HCPs/patients/payers, advisory board, and patient videos
  • Contribute to the development of business cases to support Phase 3 and commercial investment decisions including comprehensive insight generation, market analysis, forecasting, and commercial modeling, specific to the US
  • Collaborate with cross-functional and alliance partners in GPPS, Pricing & Market Access, Medical Affairs, Regulatory, and Operations
  • Map the engagement plan for US key external experts and patient advocacy groups
  • Attend LCM congresses/conferences and develop a roadmap for customer engagements
  • Engage with leadership and in-line marketing teams to ensure alignment of key events/milestones
  • Lead Brand Cross-Alliance Strategic Planning
Minimum Qualifications
  • Bachelor's Degree required; preferably in business, marketing or the sciences;
  • 8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry in one or more of the following: Managed Markets, Brand Marketing, Health Economics, Sales, Pricing or Market Research/analytics, Strategic Planning
  • 5+ years of Pharmaceutical Marketing experience
  • Experience leading brand strategy and executing against it
  • Understanding of the development and commercialization processes
  • Demonstrated experience in working within cross-functional business units essential
  • Demonstrated Learning Agility
  • Experience with collaboration, influencing without authority and working successfully with cross-functional teams & stakeholders
  • Requires approximately 10-20 % travel
Preferred Qualifications
  • Advanced Degree in business, marketing, or the sciences;
  • Clinical experience in Respiratory and Biologics is strongly preferred
  • 2+ years of leadership in managing teams of individuals
  • Experience in Market Access/Managed Markets
  • Experience in Insight/Market Research
  • Experience across product life cycle (emerging, launch, in-line, mature)
  • Experience within early brand lifecycle
  • Experience in cross-channel, cross-customer marketing
At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalize and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.
Join us at AstraZeneca's Biopharmaceuticals Business Unit and be part of a leading team in a highly competitive environment. Embrace the unrivalled opportunities to progress and succeed. Feel appreciated and be rewarded for your work.
Ready to make an impact? Apply today!

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No


  • Wilmington, Delaware - United States


  • Mid-Senior level

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 15, 2024
Company Overview

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