Sr. Manager, Market Insights

This individual will play a critical consultative role in the prioritization, management, and execution of market research projects to support CSL Behring existing and new products. Role will also include a minimal component of competitive intelligence support.

Market Research Responsibilities:

• Work with brand managers to identify market research needs during both the annual planning process and on an ad-hoc basis, helping incorporate this into the US CI plans.
• Present detailed quantitative analysis and qualitative insights to brand managers and, in certain cases, senior leadership in a manner that is easily interpreted and aids strategic and tactical decision-making.
• Deliver high quality, timely and actionable analysis that characterize opportunities and risk and translate into clear management recommendations with associated implications for the business.
• Provide brand teams with decision support for campaign/commercial assessments, brand planning, strategic planning, and other planning efforts by providing market insights gained from research.
• Evaluate and keep abreast of new vendors and methodologies to make sure the research we do is cost effective and provides optimal results.

Competitive Intelligence Responsibilities:

• Support in the gathering, analysis, and distribution of competitive intelligence on CSL Behring existing and new products/franchises within therapeutic areas, market conditions, competitors and customers for business decision-making.
• Support CI activities at scientific congresses, ensuring cross-functional participation in defining key business questions and generating insights.
• Support in the utilization of primary CI, competitor investor presentations, and analyst reports to design a current and future market landscape.

Qualifications

• Education: BA or BS required. MBA desirable.
• Experience in leading projects in Primary Qualitative and Quantitative Market Research, Secondary/Syndicated Market Research.
• 5+ years of pharmaceutical or healthcare industry experience in market research or related experience.