HCP Brand Marketing Director - INGREZZA

Hiring By - Biostaffic

 BioPharma

San Diego, California - United States

Job Highlights

Not Disclosed

Director

Posted 4 months ago
Job details
Who We Are
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.
What We Do
Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, endocrine and psychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis* and uterine fibroids*, as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. *in collaboration with AbbVie
About The Role
This position will be responsible for all Health Care Professional (HCP) marketing activities for INGREZZA in the US.
The Director, Marketing will be responsible for driving the implementation and execution of HCP marketing strategies to support Neurocrine’s objectives and growth plan in Tardive Dyskinesia (TD) and Huntington’s Disease Chorea (HDC) based on market knowledge, customer insights, and brand strategy. This person will be responsible for the implementation of disease state education and promotional materials for the sales force and non-personal channels. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.
This individual will have brand leadership experience, have deep HCP marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity work across both TD and HDC.
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Your Contributions (include, But Are Not Limited To)
  • Serves as a subject matter expert for the product, market and treatment landscape
  • Work cross-functionally to lead the develop of the Annual Brand Plan and budgeting process
  • Partner with the Field, Market Insights, Patient Services, Patient Marketing and Medical affairs to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignment
  • Serves as marketing representative on promotional review committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines
  • Lead presence at national society and congress meetings; support sales force and RMM’s in the execution of local/regional society and HCP educational events
  • Strong leadership attributes to generate commitment and constructively resolve issues
  • Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
  • Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
  • Deep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalities
  • Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate
  • Supports All POA, regional sales meeting planning and execution
  • Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
  • Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
  • Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
  • Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
  • Contributes to the strategic development and execution of the brand initiatives
  • Leads team in development and implementation of innovative HCP platforms, including personal and non-personal programs
  • Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
  • At all times, ensures compliance with all corporate polices, regulations and laws
  • Other duties as assigned
Requirements
  • BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR
  • Master's or MBA degree preferred and 10+ years of related experience OR
  • PhD and 7+ years of related experience
  • Marketing acumen with demonstrable depth of knowledge disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development
  • Exhibits passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
  • Expertise in digital marketing
  • Experience in collaboration across HCP and Patient and Medical marketing
  • Experience executing advisory boards and competitive intelligence
  • Demonstrates strength in analytics to translate data into insights and indicated actions
  • Creative and innovative, while also possessing analytical problem-solving skills
  • Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
  • Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness
  • Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
  • Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
  • High ethical standards and personal integrity.
  • Proven ability to hit the ground running and take charge of the position
  • Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes
  • Ability to navigate organization with minimal direction, in support of completing tasks
  • Flexibility to accommodate constantly changing environment
  • Aptitude for building positive working relationships
  • Ability to effectively manage multiple projects and vendors
  • Demonstrated proficiency in PowerPoint, Word and Excel
  • Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
  • Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
  • Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact
  • Ability to work as part of and lead multiple teams
  • Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
  • Excellent computer skills
  • Excellent listening, verbal and written communication, and presentation skills
  • Excellent problem-solving and analytical thinking skills
  • Sees broader picture and longer-term impact on division/company
  • Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
  • Excellent project management, strong project leadership skills
  • Ability to manage and develop others
Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.
We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.
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The annual base salary we reasonably expect to pay is $188,400.00-$272,775.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No

Location:

  • San Diego, California - United States

Experience:

  • Director

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 13, 2024
Company Overview
Neurocrine Biosciences
Neurocrine Biosciences

Current Openings: 0

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, Parkinson’s disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. Review our Community Guidelines: https://bit.ly/3L8M8hx *in collaboration with AbbVie
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