Director, Consumer Marketing Rare Renal Launch Lead (Hybrid Or Remote)

Hiring By - Biostaffic


Job Highlights

Not Disclosed

Remote Job


Posted 4 months ago
Job details
Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.
The Director, Consumer Marketing Rare Renal Launch Lead is based in Princeton, New Jersey with a hybrid or remote option. Travel is expected up to 30% of the time based on business needs.
Job Description
  • Provide overall strategic direction and performance management for the launch, collaborating closely with executive leadership to optimize strategy and ensure maximum success.
  • Work closely with all strategic and tactical activities, partnering with clinical teams to ensure accurate labeling and effective translation of clinical data into compelling commercial messaging.
  • Align with patient advocacy and patient services/support teams to develop an asset-level plan that drives a unified launch approach across patient-facing functions.
  • Develop a plan to ensure optimal access and affordability through patient support initiatives.
  • Build and lead a team responsible for consumer marketing, overseeing strategy development, promotional planning, and campaign execution to drive brand and sales success.
  • Lead cross-functional teams and strategic partners to ensure cooperation and shared responsibility in launch activities, driving overall business performance.
  • Utilize business analytics and market research to identify key insights and track and manage brand performance, overseeing the development of pre-launch disease education initiatives.
Minimum Qualifications:
  • MBA or relevant graduate/post-graduate degree.
  • 10-12 years of commercial experience in the US pharmaceutical industry, with expertise in consumer marketing, new product launches, and market analysis.
  • Experience in rare disease or kidney disease commercialization.
  • Extensive experience in developing and executing marketing strategies and tactics, as well as market research and analysis.
Preferred Knowledge, Skills, and Abilities:
  • Strong leadership skills with exceptional communication, presentation, and business partnering abilities.
  • Demonstrated strategic agility with the ability to analyze complex business issues, adapt to evolving market dynamics, and establish appropriate objectives.
  • Previous experience managing direct reports.
  • Successful track record of launching brands or indications.
  • Experience in highly competitive therapeutic areas.
Our Benefits:
  • Comprehensive medical, dental, vision and prescription drug coverage
  • Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance
  • Tuition reimbursement
  • 401(k) match
  • PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Come discover more about Otsuka and our benefit offerings;
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request.

Statement Regarding Job Recruiting Fraud Scams
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at:, or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and ODH, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No


  • Director

Remote Job:

  • Yes

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 12, 2024
Company Overview
Otsuka Pharmaceutical Companies (U.S.)
Otsuka Pharmaceutical Companies (U.S.)

Current Openings: 0

There are two Otsuka pharmaceutical industry companies in the U.S.: Otsuka America Pharmaceutical, Inc. (OAPI) successfully commercializes Otsuka-discovered and in-licensed products in North America. Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC) clinically develops and registers innovative healthcare products on a global basis.
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