Director, Marketing

Hiring By - Biostaffic

 BioPharma

Canada

Job Highlights

Not Disclosed

Director

Posted 4 months ago
Job details

The Role: Director, Marketing


At Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the “I²CARE” values. Talk about a dream team!


What you are looking for:

  • A closely connected culture
  • A total rewards package meant to enhance your work-life flexibility
  • Fully utilizing your talent
  • Professional growth and development via challenging projects and assignments
  • Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network


Reporting to the Senior Director Merchandising, eCommerce & Marketing, the Director of Marketing is responsible for leading the marketing strategies to drive customer acquisition and retention, brand awareness, support the growth and business strategies of Rexall’s overall business. The position collaborates with all internal business partners, outside agencies, supplier partners, and BTB partners. This leader will lead the marketing team to deliver against their objectives supporting both the pharmacy and front store businesses.


What you will be doing?


  • Develop and implement a cohesive brand strategy that aligns with the company's overall business objectives.
  • Define and communicate the brand positioning, ensuring consistency across all channels and touchpoints.
  • Lead the planning and execution of integrated marketing campaigns to promote the brand, products, and services.
  • Collaborate with internal teams and external agencies to create compelling and effective marketing materials.
  • Craft and maintain a consistent brand voice and messaging across all communication channels.
  • Develop initiatives to enhance customer engagement and build brand loyalty.
  • Implement customer feedback mechanisms to continually refine and improve the brand experience.
  • Collaborate with the digital marketing team to integrate online and offline brand experiences seamlessly.
  • Develop and manage the brand marketing budget effectively, ensuring the optimal allocation of resources for maximum impact.
  • Drives broad-based awareness of Rexall, Be Well (its proprietary Loyalty program), products, and services in the marketplace.
  • Be the Rexall brand champion for how Rexall shows up in non-Rexall assets (e.g. media, partner assets) where it retains the presence, voice and values of the brand.
  • Tracks and measures the success of marketing initiatives and opportunities with a strong emphasis on data analysis. Provides strategic direction and/or course correction accordingly based on data received.
  • Coaches, leads and mentors staff to ensure that individual performance standards are aligned with organizational goals; provide performance feedback and performance reviews as required


How you will succeed?

  • Bachelor’s degree in Marketing, Communications, or relevant field. Master’s degree preferable10+ years in a leadership role within Marketing and experience in managing a marketing team, including a minimum of 3 years in a senior management role.
  • 5+ years of experience managing complex, cross-functional teams, with a strong desire and high skill in the development of people in a supportive, accountable environment.
  • Experience in various marketing operations functions: brand marketing, digital strategy/operations/measurement, marketing strategy, in-store experience, flyer execution, media planning / buying, digital marketing, integrated marketing execution across owned / paid media channels.
  • Experience in healthcare, Pharmacy / Pharmaceutical, direct-to-consumer marketing, B2B marketing, brand agency is preferred, but not required. Experience working in health / pharmacy marketing would be highly valued in this role.
  • Strong relationship marketer with experience building complex stakeholder engagement and buy-in for brand strategy, innovation, and execution.
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
  • Strategic mindset, with the ability to make difficult decisions.
  • Superb communication skills both verbal and written; strong presentation skills.
  • Proficient in Microsoft Word, PowerPoint, and Excel.


At Rexall, we are better together. We serve our customers, partners, and patients best—we are our best—when everyone brings their true self to work. Our connected, inclusive culture celebrates our lived experiences, backgrounds, expertise, and self-expression to let us win as one team. Leveraging our differences distinguishes us and brings out our best performance.


Are you #ALLin?


Rexall Pharmacy Group ULC is committed to providing an accessible environment for all of our customers, employees, and job applicants. Rexall Pharmacy Group ULC will make available to any selected applicants’ accommodations and/or accessible formats should they require. Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.

Benefits Offered?

  • No

Bonus Offered?

  • No

Travel Required?

  • No

Location:

  • Canada

Experience:

  • Director

Global Experience Needed?

  • No

Specialized Experience Needed?

  • No

Apply before:

  • Apr 13, 2024
Company Overview
Rexall Pharmacy Group ULC
Rexall Pharmacy Group ULC

Current Openings: 0

With a heritage dating back more than 100 years, Rexall has evolved to become one of Canada's most trusted pharmacy brands. Our legacy of helping Canadians has endured through successive evolutions of Rexall and Rexall Pharma Plus, from the apothecary-type drugstores to the modern community pharmacies we are today. Rexall in Canada was established in 1904 in the early days of the United Drug Company and quickly established itself as an innovator in retail pharmacy. At the same time, Tamblyn Drugs was establishing itself in Toronto, Ontario, and would eventually become Pharma Plus. This progression has led us where we are today, a proud member of the McKesson family ranked seventh on the Fortune 500 and the industry's oldest, largest, most experienced and sophisticated pharmaceutical distributor. At Rexall, our employees are family, and our culture reflects a close-knit community. From coast to coast, from retail store to Support Centre, we are ALL IN! A lot may have changed over the years, but our commitment to helping Canadian families and communities be healthier has never been stronger. This vision continues to guide us as we look to the future and increase access to convenient, quality healthcare and products that Canadians can feel good about. Our 390+ Rexall and Rexall Pharma Plus locations are supported by 7,000 staff dedicated to providing exceptional service and care in 180 communities across Canada. From providing vaccinations such as flu, COVID-19 * or other services within the expanding scopes of pharmacy care. Or offering exclusive daily living products that can help put you on a healthy path, Rexall is focused on continuously evolving to meet the changing needs of our patients and customers. Rexall is a member of the Rexall Pharmacy Group ULC., a wholly-owned subsidiary of McKesson Corporation. *Where regulations permit pharmacists to administer the flu vaccinations.
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